Ali Zerouali is Masen’s Director of International Co-operation and Partnership, and is in charge of developing South-North, South-South and Middle East and North Africa partnerships.
Graduating with a computer engineering diploma (with a specialisation in the management of information systems) at HEC and Mines Paris, Zerouali worked at BNP Paribas Personal Finance, focusing on international strategy. Also at BNPP, Zerouali participated in the acquisition of pure online credit players.
Zerouali subsequently joined Accenture Financial Services and worked especially on projects including the merger between Cetelem and UCB to form the first European player in personal loans; the Sonfico-Finaref merger that created the French market leader in consumer finance; and the restructuring of several Moroccan companies.
Zerouali then joined UTC as General Manager (a group including OTIS, RFM, Pratt & Whitney, Carrier and Chubb) to create and oversee an outsourcing platform in Casablanca that would address the group’s needs in Europe.